Today marks our third and final discussion on Pinterest! We recently explored how giant companies leverage Pinterest for their business. (Take a look here.) Did you know in the average week, there are over 11 million visits to the site? That is some serious traffic, traffic that could benefit your micro business! What are some practical ways you can incorporate Pinterest into your business? The blog Micro Business Perspectives, by Jason Keith, sheds some light on ways to leverage this popular platform:
1. Don’t just self-promote. Focus on how you can improve the image of your business, its overall brand. Post recent photo shoots from your photography business, images of your pastries from your baking business, specific tools you use in your woodcarving business, etc. These visuals impress potential customers and show your loyalty to your business. They’ll love it!
2. Incorporate Pinterest into your business’ website. Just as you can incorporate Facebook “likes” or Twitter “Retweets” into your micro business website, you can do the same with Pinterest. Have a “Pin-It” option for customers to spread your brand through Pinterest.
And 3. Follow other “Pinners.” When you are pinning other business’ products, it shows on both your page and the business’ page, giving you unexpected promotion into a market you might not have thought about.
Be sure to visit these sites as well for even more tips:
Who knew this popular social medium could benefit your micro business? Take advantage of what Pinterest has to offer, and watch your micro business soar!
Need advice for managing your micro business? Find it in my book, Running a Micro Business.
Carol Topp, CPA