Quick! A person on the street walks up to you and asks what your business is. Can you explain it to him in as little as 30 seconds?
A sales presentation is able to describe your product or service to the customer in a quick bite-sized package. It’s kind of like a TV commercial. While you can take up to two minutes to describe the product or service, it’s best to keep it as short as possible!
When writing down and memorizing a sales presentation, you should include these 8 components to make it fantastic:
- An introduction to yourself and your business name
- A description of what your main product or service is
- Two or three main benefits that your product or service provides
- A brief demonstration, sample, or picture, if possible (Tip! Keep a catalog of photos on your smart phone for easy reference)
- A sales statement or tagline
- Your price
- How a customer can reach you to buy
- A call to action
A sales presentation can be used for more than just the person on the street who walks up to you and asks about your business. You can use it as trade fairs, craft shows, or even in a video that you post on your website.
You should also scale your main message of the sale presentation into long and short versions. This is perfect when you’re in a situation where someone is interested in your product, but only has a short time frame to hear about it.
Just remember, there are many uses to a sales presentation. It’s highly recommended that you write one as soon as possible. That way you never get tongue-tied if someone asks you about your business.
Did you learn from this post? If so, you should check out the book that it was excerpted from, Running a Micro Business. In the book, you’ll learn how to advertise your micro business to your target customer, what you need to do to keep your micro business running legally, keep records for tax time, and much more! You can pick up a copy of the book on Amazon or through the Micro Business for Teens website.