What’s the best kind of advertising for a micro business in a digital world?
One that doesn’t cost anything and brings in a lot of customers.
Many people say that word of mouth advertising is the best type of advertising because it doesn’t cost you, the micro business owner, anything.
But, there are a few problems with word of mouth advertising:
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It’s unpredictable.
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It’s hard to get started
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No control. You have no idea of what people are saying about your micro business!
One way to kick start word of mouth marketing is to ask customers write a nice review about you and to tell all their friends.
True Story: My friend, Dave Huff, started a Mac support business, Mac Home Support, (https://machomesupport.com). He’ll work with anyone needing help with their Mac or Apple products. We called him to help my daughters and I straighten out our iTunes library after I accidentally deleted all the music on my iPod.
We don’t have a Mac, but we did need help with iTunes. Dave spent an hour hour in front of our PC answering our stupid questions like, “What do the blue circles mean?” and “What do the check marks mean?” Then he showed us a neat feature called smart playlists to help get us organized.
When I asked what we owed him, he said, “I want you to tell everyone you know about my business.”
So I did. I put it on Facebook that evening and now I’ve told all of you about MacHomeSupport.com too.
That’s how word of mouth works in the digital age.
Try it! Ask your customers to tell everyone about about you. They can pin, post, review, like, etc…
Lately, on my Dollars and Sense podcast, I’ve been asking listeners to leave a positive review in iTunes.
That’s digital word of mouth.
Carol Topp
